British Airways Introduce Newly Styled First Class
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British Airways Introduce Newly Styled First Class
01.03.2010
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British Airways recently launched their newly revamped First Class cabin on its Boeing 777 and 747 aircrafts.
The main aim of the airline is to reinvigorate its dated first class service. It has been 10 years since Kelly Hoppen and Terence Conran styled the present first cabin and understandably BA now feel they are lagging behind in the luxury stakes when compared to competing airlines.
BA spokeswoman Amanda Allen said “You have to keep investing in your product. It’s about being ready when the economic downfall starts to lift”. The airline has invested £100 million on its new design in order to create an exclusive brand with emphasis on luxury.
British Airways are hoping to attract passengers taking luxury holidays and business travellers who demand quality and style. From innovative seat controls to a 15” flight screen, a leather bound desk to electronic blinds, designers have thought of everything. Mark Hassell, BA’s Head of Customer Experience says that “we have created an intimate private jet experience on board”, “focussing on simplicity and quality”.
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